- 11th edition of AMVCA: The Africa Magic Viewers’ Choice Awards (AMVCA) is set to return for its 11th edition.
- Economic impact: The AMVCAs have invested over ₦10 billion in events, training, and logistics, creating over 30,000 jobs.
- Job creation: Each edition provides over 3,000 direct and indirect employment opportunities.
- International recognition: The AMVCAs have increased international recognition for African films, leading to co-productions and distribution deals.
- Nominees announcement: Nominees for the 2025 AMVCAs will be announced on March 23.
- Awards gala: The awards gala will take place on May 10, 2025, in Lagos, Nigeria.
The Africa Magic Viewers’ Choice Awards (AMVCA) is back for its 11th edition, celebrating creative excellence and boosting Africa’s economy. Since 2013, the AMVCAs have invested over ₦10 billion in events, training, and logistics, creating over 30,000 jobs and fostering industry growth .
The awards have a significant impact on Africa’s creative economy, providing over 3,000 direct and indirect employment opportunities for professionals like production designers, screenwriters, and sound engineers. The economic benefits extend beyond the film industry to fashion, beauty, hospitality, logistics, and tourism.
This year’s edition promises to be spectacular, with a new category, “Best Music Score,” and an enhanced jury system to ensure fairness and inclusivity . The nominees will be announced on March 23, and the awards gala will take place on May 10, 2025, in Lagos, Nigeria.
The AMVCAs have also increased international recognition for African films, leading to co-productions and distribution deals with global platforms. This has created new revenue streams for filmmakers and amplified Africa’s cultural influence worldwide.
As Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa at MultiChoice, said, “African cinema stands on the shoulders of trailblazers… At the AMVCA, we don’t just celebrate today’s stars; we honour the legacy of African storytelling” .
