Nigeria’s tourism industry is really taking off. Last year, the country welcomed 1.2 million international visitors, according to Mrs. Lola Ade-John, the Minister of Tourism . This is a significant boost, especially considering the 20% increase in domestic trips in 2023, with 3 million trips recorded .The tourism sector also contributed 3.65% ($17.3 billion) to Nigeria’s GDP in 2022, employing 1.91 million people annually .
She expressed optimism that the figures would be multiplied in subsequent years, in terms of tourist arrivals and revenue.
“Welcome to AKWAABA African Travel Market 2024, the continent’s premier travel and tourism event. Nigeria stands at the forefront of a tourism revolution, positioned to become a leading global destination.
“Our numbers tell a compelling story, tourism contributed 3.65 percent ($17.3 billion) to our 2022 GDP, with vast untapped potential. The sector employs 1.91 million people annually, aiming to multiply this in the coming years.
“Domestic tourism saw three million trips in 2023, up 20 percent from 2022, with 200 million potential travellers.
“We welcomed 1.2 million international visitors in 2023, boosting foreign exchange
Nigeria’s youth are truly the driving force behind the country’s tourism growth. With 70% of the population under 30, they bring fresh perspectives and enthusiasm to the industry.
The data is impressive: 65% of domestic trips in 2023 were taken by 18-35-year-olds. This demographic is crucial for boosting local travel and exploring Nigeria’s cultural heritage.
Nigeria’s youth are revolutionizing the tourism industry!
Youth-led tourism startups have skyrocketed by 150% in just three years, showcasing their entrepreneurial spirit. Social media engagement in travel content has tripled among Nigerian youths since 2021, highlighting their digital savvy.
With 80% of the tourism workforce under 40, fresh ideas and innovation are thriving. These young Nigerians are:
- Storytellers: Sharing authentic experiences and cultural narratives.
- Digital nomads: Exploring and promoting Nigeria’s hidden gems.
- Entrepreneurs: Creating unique tourism products and services.
The Minister assured Nigerians of the Ministry’s commitment to unlocking tourism potential through governance, stakeholder engagement, digital transformation, and online presence.
She added that it would utilise infrastructure rehabilitation, community-based tourism, and educational curriculum to unlock the nation’s tourism potential.
Ade-John urged Nigerians to develop a stake in the development of the industry for economic contributions to the country.
“The truth is that government cannot do this alone. We need the private sector, media, and civil society to join us.
“This is your call to action. The future of Nigerian and African tourism is in your hands. Nigeria is open for business.
We are reshaping the tourism landscape. Most importantly, we need to harness the energy of our youths to propel Nigeria to the forefront of global tourism.
“I commend the organisers of the AKWAABA African Travel Market 2024 for their vision and dedication. I hope and pray that your efforts will be a driving force in taking the tourism industry to greater heights,” she said.
