Meta’s Content Monetization beta program for Facebook is here, and it’s going to be a game-changer for content creators! This initiative brings together three key monetization tools – In-stream ads, Ads on Reels, and the Performance bonus – allowing creators to monetize a wider variety of content types, including Reels, long-form videos, photos, and text posts .
The program simplifies the monetization process by providing a unified approach to generating income from multiple formats. This is a huge improvement, as previously, only about one-third of creators earned from more than one Facebook-funded program due to varying eligibility and availability .
Here are some exciting benefits of the Content Monetization beta program:
- Simplified Monetization Process: Creators can earn from different content formats through a single program.
- Unified Performance Insights: Easier tracking of performance across different content types.
- Performance-Based Payout Structure: Maintaining the existing payout model, but with more opportunities to earn.
- Increased Earning Potential: Earnings from Reels and short-form videos have surged, with payouts increasing by over 80% in the last year .
Since 2017, more than four million creators have made money on the platform, with Facebook paying out over $2 billion in the past year alone . The company is now inviting one million creators to join the beta program, with open enrollment expected in 2025. Interested creators can sign up through the monetization tab in the Professional dashboard or Meta Business Suite .
