Nigerian comedian and actor AY Makun has revealed that Netflix is struggling in Nigeria due to low subscription numbers. Despite the country’s large population of over 200 million people, Netflix only has around 300,000 subscriptions in Nigeria.

• Comedian and actor AY Makun has clarified that Netflix is not exiting the Nigerian market.

• Netflix is re-strategizing its approach in Nigeria due to financial concerns.

• The company’s spending in Nigeria has exceeded its earnings, prompting a reassessment of its business model.

Comedian and actor AY Makun has clarified the controversy surrounding Netflix’s supposed halt in funding Nigerian original films. According to Makun, Netflix is not exiting the Nigerian market but is re-strategizing its approach due to financial concerns. He revealed that Netflix’s spending in Nigeria has exceeded its earnings, prompting the company to reassess its business model. Makun attributed the challenges to the widespread practice of subscription sharing and low subscription rates.