- Waje’s Early Career: Nigerian singer Waje initially believed her vocal talent alone was sufficient for success.
- Importance of Business Knowledge: Waje learned that understanding the business side of the music industry is crucial for success.
- Evolution of the Music Industry: The music industry has changed, and artists must adapt to consume music differently.
- Balancing Creativity and Business: Waje emphasized the need for artists to balance creativity with business acumen.
- Long-term Financial Sustainability: Waje advised musicians to think about long-term financial sustainability and invest in other fields.
- Branding and Audience Engagement: Waje encouraged creatives to be strategic about branding and audience engagement.
Nigerian singer Waje has reflected on her early days in the music industry, revealing that she initially believed her vocal talent alone would guarantee success. However, she soon learned that understanding the business side of the industry is crucial for achieving and maintaining a successful music career.
Speaking at the Creative Blueprint Masterclass convened by Funke Akindele, Waje emphasized the importance of balancing creativity with business acumen. She encouraged artists to think strategically about their branding, audience engagement, and long-term financial sustainability.
Waje’s message serves as a wake-up call for aspiring artists, highlighting the need to adapt to the evolving music industry landscape. With the way people consume music changing rapidly, artists must be prepared to innovate and diversify their revenue streams.
By sharing her experiences and insights, Waje aims to empower fellow artists with the knowledge and skills necessary to succeed in the competitive music industry.
