- Burna Boy’s statement highlights the financial challenges faced by musicians in Nigeria.
- The disparity in earnings between Nigeria and other countries is significant.
- Burna Boy’s advice emphasizes the need for artists to explore alternative revenue streams and set more ambitious goals.
Grammy Award-winning Nigerian artist Burna Boy has advised fellow musicians to reconsider their excitement over topping music charts in Nigeria, citing poor financial returns. In an Instagram post, Burna Boy revealed that one million streams in Nigeria generate only about $300 to $400, significantly less than what artists earn for the same number of streams in the UK, US, or Europe.
Financial Disparities
- Nigeria: $300-$400 per million streams
- UK: £3,000-£4,000 per million streams
- US: $4,000 per million streams
- Europe: €3,000-€4,000 per million streams
Burna Boy’s Advice
Burna Boy encouraged artists to set higher goals or diversify into other businesses to secure better financial rewards. He also warned artists not to be misled by online polls or the support of Nigerian social media users, stressing that virtual engagement rarely translates into real-world success.
