- Netflix adds 19 million subscribers: Netflix added 19 million subscribers during the holiday season, ending 2024 with over 300 million subscribers.
- Price increase in several countries: Netflix will increase prices in Argentina, Canada, Portugal, and the US to continue investing in content.
- US price hike: Premium and standard memberships in the US will increase by $2 per month.
- Strong content lineup: Netflix credits its investments in shows and films, including “Squid Game” and “Stranger Things”, for driving growth.
- Forecasted revenue: Netflix forecasts revenue of $43.5-44.5 billion in 2025.
Netflix has reported a significant surge in subscribers, adding 18.9 million new subscribers in the fourth quarter of 2024, making it the largest quarterly gain to date. This growth has led to a revenue increase of 16% year-over-year, reaching $10.25 billion .
However, this surge in subscribers comes with a price – literally. Netflix has announced price hikes for its streaming plans in the US, with the ad-supported plan increasing to $7.99, the standard ad-free tier rising to $17.99, and the premium plan increasing to $24.99 . Similar price adjustments have been made in Canada, Portugal, and Argentina.
These price hikes are seen as a strategic move to capitalize on the platform’s strong engagement metrics, with users spending approximately two hours daily on the platform . Netflix believes its premium offerings justify the higher cost, but it remains to be seen how these price hikes will affect the streaming giant’s bottom line going forward.
