- Nollywood producers have expressed concerns about working with Netflix despite the platform’s denial of a potential exit from Nigeria.
- Lancelot Imasuen, a prominent director and producer, criticized Netflix’s third-party arrangement and called for direct dealings with content creators.
- Imasuen believes Netflix’s format is limiting and that they should democratize the process of commissioning works.
- Other producers, such as Alex Eyengho and Fidelis Duker, have echoed Imasuen’s sentiments, calling for Netflix to open its doors to content creators and remove middlemen.
Nollywood producers have been speaking out about the challenges they face in their partnership with Netflix. One of the major concerns is the way Netflix acquires and produces content in Nigeria. Lancelot Imasuen, a prominent director and producer, criticized Netflix’s third-party arrangement, calling for direct dealings between the platform and content creators .
Imasuen also expressed his disappointment with the way Netflix spends money on Nollywood productions, alleging that only 10% of the budget goes into actual film production, while the rest is used for other purposes . This has led to concerns about the quality of Nollywood films and the potential for exploitation of Nigerian content creators.
Other producers have also echoed Imasuen’s sentiments, calling for Netflix to democratize its process and remove the current system of middlemen, or “aggregators” .
They argue that this would allow for more direct communication and collaboration between Netflix and Nollywood producers, leading to better quality content and more equitable partnerships.
