- Tiwa Savage advises emerging artists to prioritize building a strong foundation.
- She warns against rushing to fame due to pressures and limitations.
- Savage emphasizes the importance of cherishing the beginning of one’s career.
- She advocates for ownership and self-sufficiency in the music industry.
- Savage promotes investment in local infrastructure and affordable data.
Tiwa Savage, a renowned Nigerian musician, has revealed that she doesn’t plan to sign any artists under her wing due to the stress that comes with managing talents. In an interview with Forbes Africa, she expressed her concerns, saying, “Artists are stressful… I could just be sleeping, and then I will wake up and my artist is trending for something else.”
Instead, Savage wants to support upcoming musicians by establishing a music school. This way, she can help them develop their skills, and they can later sign with a label that can provide the necessary support. She believes this approach will allow her to contribute to the growth of African music without the burden of managing artists directly.
Savage also emphasized the importance of African artists taking control of their art and industry. She advocates for owning their music, publishing, and labels, as well as telling their own stories. This sentiment reflects her commitment to empowering African artists and promoting the growth of the music industry on the continent .
Tiwa Savage is speaking her mind on the music industry, cautioning emerging artists against rushing to fame without building a strong foundation. She emphasizes the importance of cherishing the beginning of one’s career, when creativity knows no bounds, and avoiding the pressures that come with success, such as streams, concerts, and obligations .
Savage also stresses the need for ownership in the music industry, urging artists to focus on building a self-sufficient ecosystem rather than seeking validation from foreign markets. She asks, “Why are we trying to break into another market? We should build our own to be the one others try to break into.” This sentiment echoes her advocacy for African artists to take control of their art and industry.
To achieve this, Savage believes that having the right infrastructure, affordable data, and investment is crucial. She argues that with these elements in place, African artists won’t need to chase validation elsewhere. Her words of wisdom serve as a reminder for emerging artists to prioritize their craft, stay true to themselves, and strive for sustainability in the music industry.
